这哈雷戴维森（哈雷）潘美adventure touring motorcycle seems to be earning the respect of many adventure riders. Media reviews of the bike and its specs/capabilities have been overall very positive. Its performance is up to par for machines in its class, and the bike’s pricing is also within category norms.
But some people have voiced concerns over how Harley may treat the Pan America in showrooms. Will it take a central role among Harley’s other core bikes? Or will it receive the “second-tier” treatment that many people say Buell motorcycles experienced?
泛美待遇
所以我们伸出我们在哈利经销商处工作的囚犯之一。我们问Pfaff Harley-Davidson销售经理Alex Ulleri（愤怒的菲尼克斯），关于泛美和哈利如何整体推动和支持自行车。亚历克斯在最近与他的KTM 790冒险R.刚刚分手，这意味着亚历克斯在了解哈利的巡洋舰和Adv自行车的了解。新利18苹果
我们首先问亚历克斯是否曾骑过新泛美洲，他说他没有。正如您已经知道的那样，新自行车才刚刚开始击中展厅楼层。所以他还没有机会骑机器。
经销商卡车装载有泛美和竞争对手机器
但亚历克斯指出哈利的承诺is making to the bike. The MoCo is sending a truck loaded with Pan Americas and the competition’s machines, including BMW’s big GS, the Ducati Multistrada, the KTM 1290 Super Adventure R, and similar bikes to dealers.
该卡车正在北美巡回巡回赛，并将卸下经销商的所有自行车，以便他们的工作人员可以乘坐泛美和竞争对手的机器。对我来说，这对哈利对泛美的承诺及其对其性能和能力的信心表示了很多关于哈利的承诺。似乎Moco真正认为，泛美可以合法地与普通摩托车的大名竞争。所以从去的时候，哈雷似乎希望其经销商和经销商员工骑行并理解泛美。
培训经销商在泛美和越野上
哈利更好，哈利明确致力于培训其关于泛美的经销商。几个月前，哈雷成立了一个在线学习中心。该中心包含50个在线模块，提供有关泛美和越野和冒险类别的大量信息。新利18苹果
泛美technical topics
为确保其经销商参加该中心，它创造了奖项与完成泛美在线学习中心模块的经销商的竞争。虽然竞争是一个很好的触感，但它是突出显示的训练的深度。
泛美specific modules include topics such as:
- 显示泛美的优势和竞争的优势，以积极的光线描绘。
- 比较竞争对手的机器技术规范与泛美洲的技术规范。
- Training on the technology found in the Pan America, such as the bike’s traction control, etc.
Training on ADV/Off-road
But what is really interesting about the learning center is its concentration on the ADV/off-road community. Harley’s training modules stress what the ADV/off-road community wants and enjoys. For example, the training includes modules that:
- 提供ADV / OFF-ROAM段的概述
- 鼓励经销商工作人员接受ADV和越野培训
- 模块还鼓励经销商工作人员研究adv相关主题，包括adv摩托车模型和adv售后市场。
集中在adv /越野社区
Perhaps even more interesting are the modules that concentrate on the ADV community. Harley’s training modules messaged the importance of understanding the ADV community at more than surface level. The training encourages dealers to join local ADV clubs and participate in forums like ADVrider to understand the community. They and even suggest that dealers purchase competitor machines and have staff members ride them to understand the capabilities and differences between the Pan America and the competition.
According to Alex, Harley is providing the most training he has ever seen, including the training for the LiveWire.
World training
当然，如果经销商将泛美和客户视为二等公民，则自行车可能会失败。但根据亚历克斯的说法，经销商会将泛美视为有价值和重要的哈利产品。他说，他参加了来自美国，加拿大和欧洲的经销商人员2天的在线培训课程。从他的角度来看，所有的参与者都对泛美的兴奋，并要求聪明的问题。
However, Alex did say that not all dealerships are the same (as is the case with any motorcycle brand), and the reception the bike receives could vary by dealership. At the dealership where he works, both the owner and several employees want to buy a Pan America. And he adds that there are many dirt riders at his dealership and would guess that most dealerships will likely be similar.
泛美在经销商处
Many have voiced concern that Harley’s core bikes will be front and center at dealerships while the Pan America languishes in some dark, dusty corner of the dealership. And they point to Buell as an example. So will the Pan America be receiving a similar treatment?
不根据亚历克斯。他说，哈利经销商的老卫兵已经不复存在了。他一直在卖哈雷的六年，经销商的心态发生了变化。哈雷希望泛美成为摩托车阵容的关键部分。
To ensure this happens, Harley is sending dealers a Pan America-specific display fixture to showcase the new machine. Alex said that the display is “insanely well built.” It will house the Pan America and Harley-branded accessories for both the machine and Pan America riders. Each dealership will get one display stand, and Harley expects dealers to place it in a very conspicuous part of the sales floor.
哈利认真地了解泛美和adv社区
最终，亚历克斯认为潘美洲将在哈利经销商取得成功。所有初始分配五个泛美洲已被销售。他希望当前的哈雷主人将接受新的机器进入哈雷的精神。从他的角度来看，Harley经销商将推动团结。哈雷的目标是让每个人生活在一个屋檐下。对于他的经销商而言，只要你骑行，你就会骑什么类型的自行车。
Outlook for the Pan America
By the time I had completed my chat with Alex, one thing had become clear. Harley-Davidson is serious about the Pan America and the ADV segment. If what Alex says is true, the Pan America will be front and center at dealerships with a knowledgeable staff to assist anyone interested in the newest big ADV category machine.
