There’s good news forRoyal Enfieldand its North American sales. The Indian brand sells hundreds of thousands of motos each year worldwide. During the first seven months of 2022, Royal Enfield posted global sales of 419,173 machines. But its presence in the North American market has been relatively small compared to the rest of the world, so to take a shot at the North American market, Royal Enfield established a North American headquarters in Milwaukee, Wisconsin, in 2015.
Seven years later, several models of Royal Enfield machines are available in the US and Canada. The company’s 650cc twins like the INT650 and Continental GT and its Himalayan models are available. In addition, the company has also recently introduced new bikes like the Classic 350 and Meteor, and they are also importing them to North America.
Sales figures
While the total number of bikes sold is not gigantic, it’s the growth of the sales that are garnering attention. According to Eicher Motors’ (Royal Enfield’s parent company) annual report, Royal Enfield North America sold 7,305 motorcycles in the fiscal year ending in March. Those sales numbers are near twice the 3,820 bikes sold in fiscal 2021. Revenue also nearly doubled in 2022. Sales were about $34.1 million against the previous year’s sales of approximately $19.1 million.
Royal Enfield has also been able to add to their North American sales network, although only slightly. As of March 2022, the company brought on four new multi-brand US outlets, bringing the total to 125 outlets.
In addition, Eicher Motors reports that its sales for the Americas, including North and South America, are growing. Sales jumped by 135 percent and now amount to approximately 35 percent of its international business volume. Its 2021 middleweight segment market share in the Americas grew to 5 percent from just 1 percent in 2018. So while Royal Enfield’s North American sales presently do not reflect huge volumes, they suggest that the Indian manufacturer is making inroads into the North American marketplace, and that can only be a good thing for the brand’s future.
