BMW Motorrad Days returns to Berlin this summer, on July 7-9, with an invitation to Beemerphiles from around the world. And we expect this year to be a big one, since it’s celebrating the BMW centennial (1923-2023!). But alongside the motorcycle festival itself, we will get the Pure&Crafted Festival. BMW started this event back in 2015. It’s definitely aimed at a hip clientele, with “handcrafted music, motorcycle culture and new-heritage lifestyle” on display, as you can see in the PR that follows.

Checking out the music lineup, it appears there is something for everyone (well, no oom-pah or outlaw country, alas, but there is definitely a diverse lineup). There’s also a skate park on-scene, a custom bike display (including on-site design work—see what to expect in the title photo). BMW says it’s going to have a focus on electric mobility too. Oh yeah, and a General Store, with on-site sales of “lifestyle products.” Isn’t that an aisle in your local pharmacy? Sounds like a fun time—Ed.

Press release

BMW Motorrad presents the Pure&Crafted Festival in Berlin.

Munich / Berlin.21世纪版的宝马天在Berlin from 7 to 9 July 2023 will draw fans from all over the world under the banner of “100 years of BMW Motorrad”. The fans of music, motorcycle culture, skateboarding, BMX and art will also get their money’s worth – at the Pure&Crafted Festival. At the festival, which was launched in Berlin in 2015 and initiated by BMW Motorrad, fans can once again experience the special mix of handcrafted music, motorcycle culture and new-heritage lifestyle on 7 and 8 July 2023.

While the last two Pure&Crafted festivals took place in the Sommergarten at the Messe Berlin trade fair grounds, the cult event has now found a perfectly tailored home in urban Friedrichshain-Kreuzberg with the Napoleon Komplex. Visitors can immerse themselves in the unique Pure&Crafted world on a warehouse site with typical industrial charm.

Once again there will be a great program for all music fans. It will feature, for example, the Austrian duoCariCari, which spans the musical period from the wild 1970s through 1990s grunge to the present day.Drangsal, on the other hand, will play new wave, post-punk and indie pop at the only concert in Germany this year. Musically there is a lot more to discover as well. Multi-instrumentalist, producer and singerWU-LUwill performa a mixture of grime, dub and punk orCirca Waveswill thrill the crowd with driving melodic indie rock.

Another highlight: a Berlin artist will design a skate park where the local and national skate scene will compete against each other on site. Complemented by sounds, bites and the right vibes of the Berlin skate community. BMX Flatland shows will also take place several times a day on the grounds and in the skate park – followed by workshops for everyone who is interested.

In the Wheels Area, on the other hand, motorcycle fans can dive deep into the world of customizing. Among others, Hookie Co. from Dresden will be there to design this year’s Pure&Crafted custom bike. For the first time, electric mobility will also play a central role this year, as Pure&Crafted consistently builds bridges from heritage to mobility concepts of the future.

Finally, the General Store offers a selection of lifestyle products to match the passions that make up Pure&Crafted: Music, motorcycle culture, skateboarding, BMX and art.

Tickets and advance sales

The advance sales for Pure&Crafted has started and tickets for the festival can now be purchased for EUR 34.90 at www.pureandcrafted.com. Day tickets will go on sale in mid-May.