Pierer Mobility confirms more electric motos coming

摩托车制造商的清单记录在记录下，他们正在开发电动街摩托车的时间更长。这次是Pierer Mobility(the parent company to KTM, Husqvarna, and GASGAS) that has taken the leap.

该公司目前的电子机能阵容包括平衡自行车，Sport Minis，The Gasgas试验和KTM Freeride E.，但这些机器都没有设计或能够在街上骑车。

Pierer Mobility在最近的一份投资者文件中显示了Pierer Mobility目前的电动两轮车阵容。

Pierer Mobility investor document

最近的一份初步投资者文件讨论了该公司在2021年的业绩，这正在发生变化。在演讲中，奥地利制造商显示了四个“正在开发的电子机关”列表。该列表中包括：

E10
e-pilen
E-DUKE
Freeride E LV

But things are different with the KTM Freeride E. It is already in production, and it seems that KTM may be using that platform in developing a new bike with a lower power 5.5 kW battery capacity. The fact that there’s already a Freeride in production may be why KTM says the less powerful machine will launch in 2023 with a retail price of less than €10,000. All of the other machines show a market launch of “tbd” (to be determined).

隐藏的含义

Interestingly, three of the four machines are clearly design drawings. However, when it comes to the in-process bikes, only the E-Duke, has an image that has been conspicuously pixelated. And you can see that the bike appears to be resting on its sidestand with the front wheel turned.

该投资者文件幻灯片显示，他们说目前正在开发的四个Pierer Mobility的电子机关。

Motorcycle.comsays that that’s because the bike shown may not be a design drawing. Instead, they suggest that the image is, in fact, a pixelated picture of a prototype model. Interesting…

However, that does beg the question of why the bike still shows a “tbd” for its market launch. If it is a prototype, it’s apparently not close enough to production readiness for Pierer Mobility to estimate a market launch date.

低功率双轮

如果您想知道为什么当前正在开发的自行车中的每一个似乎都是“低功率”机器，那么显然是有原因的。引用Pierer Mobility的首席执行官说：

“我们认识到，您必须从利基市场和年轻客户开始进行电动性。”– Stefan Pierer as quoted by Motorcycle.com

Reportedly, Pierer went on to say that smaller battery capacities result in higher sales margins, while the lower voltages are safer to use. If all of this is true, then focusing on a younger demographic could be a way for Pierer Mobility to make itself known in the electric motorcycle marketplace. And do it while developing brand loyalty with a younger clientele who learn to ride on their machines. That could be a brilliant move.

In addition, starting with lower voltages and power provides additional time for technology to develop. It’s probably easier for the company to develop, market, and sell “low power” machines without competing with the more powerful and potentially capable street machines of competitors like Zero, Energica, Harley-Davidson, and Lightning.

It also won’t be long before we start seeing electric motorcycles from the Japanese Big 4. They have already made alliances to develop better battery technologies that could provide substantial street performance and range.

Pierer’s six different classifications of powered two-wheelers.

Wide range of classes

Pierer Mobility’s interest in electrically powered two-wheelers is so great that it is working across a wide range of classes. Its investor presentation also analyzes the classifications of electrically powered two-wheelers and how the company can fill each of these classes.

Using the EU’s standards, Pierer Mobility shows where its products fit into electric mobility. And of the six classifications they site, only two of those classifications require a motorcycle license. And, only one carries a “high voltage” label. This points to Stefan Pierer’s decision to market its initial electric products in the lower power segments.