“Conglomerate” – Noun 1. A number of different things or parts that are put or grouped together to form a whole but remain distinct entities.

The term conglomerate now describes Pierer Mobility quite well. Under the leadership of CEO Stefan Pierer, the company has seen phenomenal growth growing from a nearly bankrupt brand into Europe’s largest powered two-wheeler manufacturer by volume.

But exactly which brands/companies exist under Pierer Mobility? The number of companies and the kinds of work they do may surprise you. So we will break down Pierer Mobility into its key components to give you the big picture of what this conglomerate is all about.

Corporate structures can be somewhat complex, but a single chart taken from a Pierer Mobility investors presentation can readily show you how the company is organized.

At the top of the pyramid isPierer Mobility AG, headed by who else, Stefan Pierer. But it’s what’s under Pierer Mobility’s control is the most interesting part of the story.

KTM AG

Looking at the left side of the chart, you see the first branch listed isKTM AGKTM此次将摩托车的部门。和在KTM此次将corporate umbrella are four separate brands. Brands you likely recognize but may not have known are under the KTM AG umbrella.

Of course,KTMis one of the brands under KTM AG. But in addition to KTM, you can see thatHusqvarna,GasGas, andWPalso exist under the KTM AG corporate umbrella. And this organization explains how each of these companies can quickly and easily share components from one to the other. While three of the four companies under the KTM AG umbrella are motorcycle manufacturers, WP is not.

WP manufactures suspension components for KTM, Husqvarna, and GasGas motorcycles. Ultimately this means that KTM AG has its own suspension manufacturer under its corporate umbrella and control. This close association can help each of the KTM AG companies to customize the suspension for each of its models and do so without relying on an outside manufacturer.

Design, concept development, and digitalization

In Pierer Mobility’s design arm are five separate companies that provide different services to help Pierer Mobility grow. Probably the best-known of the five companies isKiska。吉斯卡岛是一个设计公司以其前卫,ngular designs. They have been a mainstay of the KTM design ethos for years. Some people like the look, while others find it flat-out appalling. Any way you look at it, their designs are different and stand out from the crowd.

Kiska is also now working with other moto companies on their bike designs. For example, they are also the designer behind CFMoto’s machines.

Technology and innovation

Next isKTM Technologies。They are the innovation and advanced technology hub for Pierer Mobility. They specialize in lightweight design, mobility concepts, and end products. With KTM’s Ready to Race” philosophy, having a firm in-house that can bring lightweight solutions is a significant plus.

Then there’sPierer Innovation。With software becoming commonplace and almost mandatory for today’s motorcycles, having the ability to design your own gives you a big leg up on the competition. Ultimately Pierer Innovation provides Pierer Mobility with solutions for nearly everything digital. The company specializes in artificial intelligence, big data, and blockchain solutions for all Pierer companies.

Have you ever heard of a company calledAVOCADO? Yeah, me neither. But Pierer Mobility has and uses the company to help develop web-based and mobile business applications. And in today’s mobile-oriented society, having an asset under your control that can design your apps and web presence is a good thing.

Next, we will be moving on to Pierer’s bicycle assets. But before we go there, Pierer ownsDC Digital, which develops and designs new consulting and sales systems for the bicycle industry. Want to sell bikes to a new partner? How good would it be to have a company that can help you and your partners with their bicycle business systems?

Pierer E-bikes GmbH

The final arm of Pierer Mobility’s corporate structure contains E-bikes, i.e., electrically assisted bicycles. Four separate brands exist under the corporate umbrella, includingHusqvarna,GasGas,Raymon, and its newest E-bike company,Felt。If you want to be a long-term player in the powered two-wheeler industry in the future, you will have to invest now. Pierer Mobility has and is now positioned to get a piece of what is said to be an environmentally and urban-friendly solution; electrically assisted two-wheelers.

Pierer Mobility understands this and now has four different E-bike brands that sold about 80,000 electrically assisted bicycles in 2021. Not only do the E-bikes offer people a less expensive entry to your brands, but they also create brand awareness and the basis for people to move up to your more expensive motorcycles.

Summary

The Pierer Mobility conglomerate has adopted a corporate structure and strategy that allows it to be nearly self-sufficient. Under their corporate umbrella, they have companies that give them cradle-to-grave development and production capability not just for a single motorcycle manufacturer but all the motorcycle companies under their umbrella.

And their partnerships with other powered two-wheeler manufacturers give them the ability to boost production numbers and make their machines at lower than local costs. Their relationships also allow them to license their older technology to these companies for an additional revenue stream.

All in all, Pierer Mobility has created a formula for a successful future.