Ohlins has been the generally accepted leader in motorcycle suspensions for a very long time.  A key part of Ohlins' strategy was to develop a network of dealers and expert service centers to support and advise customers.  This support system was significantly responsible for Ohlins' growth and prestige.   It was this system that provided end users with access to Ohlin's product range as well as a superior level of expert advice.

But the renowned Swedish suspension component manufacturer has made some changes to its sales strategy.  The company decided that it could increase its support to its customers by making some sales direct to consumers.

Ohlins叉

黄金外壳标志着Ohlins的大多数产品。这里显示的是一组摩托车前叉。

Ohlins is reacting to what they have seen as a shift in consumer buying practices.  They say that consumers are moving more and more to buying online.   German outletSpeedweek.com引用Ohlins的话说:

“虽然我们继续相信这一策略,并将永远支持我们的网络,我们看到消费者的购买习惯正在向网上购物转变。

在这方面,Ohlins has started to make changes to allow consumers to purchase Ohlins components directly.  Currently,的Ohlins分销和测试中心(ODTC)在其网站上直接向消费者提供Ohlins组件

然而,there is no direct online outlet for Ohlins USA components.  American buyers can order components from the ODTC,但请注意,进口和运输成本可以抵消任何节省从Ohlin的ODTC购买。

尽管如此,Americans should not despair long term.  According to Ohlins USA's Motorcycle Manager Mike Hensley,Ohlins USA will also offer components direct to the consumer.  While Ohlins couldn't provide an exact date,他们希望在2019年秋季之前将修改后的网站上线。

Ohlins汽车

汽车也可以从欧姆林的冲击和技术中受益。

It will be interesting to see if this more direct to consumer strategy works for Ohlins going forward.  To many,one of the key elements of Ohlins suspension was the expertise provided by Ohlins experts.  With consumers purchasing components directly,will Olins be able to retain the legacy of leading-edge performance and set-up?  We'll see as time goes by.

注:本文经过编辑以澄清Ohlins,天纳科并没有决定直接向消费者提供零部件,Ohlins USA也还没有开始这种做法。

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